About Dr James Pimm

I have been a GP, both in the NHS and in private practice for over 30 years, and treated many such patients. I have been impressed by the need to simplify treatment regimens using just one compound bespoke cream, tailored to the individual.

This cream would be made for the individual patient containing safely diluted steroid, antibacterial, emollient, and soothing natural vitamin E rich oils. It follows broadly the principles of the Aron regime, developed by Dr Richard Aron, a renowned South African dermatologist.

Atopic eczema is a frustrating disease; patients and their families suffer a great deal despite the best efforts of their GP or dermatologist, and flares are common.

Booking a consultation appointment with Dr Pimm is easy.  Simply complete the instructions on the online booking page here.


Dr James Pimm. MB ChB 1981, LRCS LRCP LRCP&S 1981 (Edinburgh and Glasgow)
MRCGP (London) 1989 MSc (LSE) HEPM 2013
GMC number 3388532 – GP register

  • I have post-graduate qualifications in General Practice, Health Economics, policy, and management. I have attended numerous conferences over the years on various specialised subjects, including most recently the international dermatology conference in Paris 2018 (EADV)
  • I worked in the NHS as a GP – Brookside General Practice, Reading and Winnersh 1991-2013, and did GP training before this in the Birmingham area.
  • I worked as a GP assistant in a prestigious UK private practice at 68, Harley Street, London 1990-1991.
  • My posts in international work include; International Medical Advisor, VSO London 2016-2017 and International travel fellow, RCGP  1999 to audit post-graduate medical education